united states lines flags & logos 1921-1969

From its inception to its dissolution, United States Lines (USL) tinkered with the most visible element of its corporate identity: its house flag. Among merchant seamen, a steamship company’s house flag was colloquially known as the “Bread and Butter flag,” yet among United States Lines employees, it was first called the “Blue Goose” through the […]

usl uniform buttons

United States Lines Uniform Buttons Usually, when a steamship company of any gravitas incorporates itself, it assumes all the trappings of a maritime organization. It usually invests in stock certificates depicting sea-borne commerce, a house flag flown from the masts of its vessels, cap devices for its officers and stewards, and buttons to adorn its […]

usl ss louis hennepin bari report

On September 3, 1943, coinciding with the Allied invasion of continental Italy, Mussolini’s government capitulated. Soon thereafter, the Germans disarmed the Italian Army and took control of the northern part of the country. The British and Americans advanced relatively unopposed, and in their march north, took the Adriatic port of Bari on September 11. They […]

usl ocean ferry covers

The American Merchant Marine Museum has stacks of Ocean Ferry magazines – some in quadruplicate or more. This publication was the internal communication organ of International Mercantile Marine Company for all shipping lines under its corporate umbrella. It was issued monthly from 1921 through 1938, often with a combined number in the summer months. The […]

usl haakon pedersen

After his ship did not appear at its scheduled port of call in six months, the United States government declared Captain Haakon A. Pedersen and the crew of his ship, the SS American Leader, as lost at sea. “Lost” indicated they may be found, but are most probably dead. A month later, a curious radio […]